Agenda of BIRTV2010
Date:
Venue: Grand Hall, Beijing International Hotel
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Time |
Topic |
Speaker |
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Awarding Ceremony of BIRTV Awards | |
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SARFT Leaders |
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CCTV Leaders |
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Opportunities for the Radio, Film & TV Industry in Triple Play time |
Li Yiqing, President of Wasu Media & Network Co., Ltd. Wasu Group |
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12:00-13:30 |
Lunch | |
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The Future of Panasonic Broadcast & System Solution |
Bannai Tatsushi Group Manager of Panasonic Corporation AVC Company System AV BU Development Group Panasonic Corporation of |
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Tri-networks Convergence Content Integration Broadcast Control Platform Design |
Zhang Dayong Assistant General Manager of Non-linear and Digital Media Solutions Projects Department |
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E2HD New Leading Technology in Broadcast--Highest Bitrate Camecorder HDC-1680 |
Duifeng Li Deputy Director of Hardware Engineering Department HDAVS.CO.,LTD |
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Quantel All in One Solution for Stereo3D Broadcast |
Martin Mulligan, VP of Global Sales Johnsen Yue, General Manager of Quantel Limited |
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Chyron Online Packaging and Graphic Asset Management Solution |
Grey Lennon Product Manager of Chyron Corporation |
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Sony Brings a Distinctive 3D World |
Ryosuke Hayashi General Manager of Application Solutions Planning & Marketing, Professional Solutions Business Group Sony Corporation |
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"Blend" the Most Modern Solution for Videographics Tapeless Production |
Joel Lamdani Vice President of ORAD HI-TEC SYSTEMS LTD |
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Lucky Draw | |
Sony China Professional Solutions Group
Topic: New Development of TV & Film Production Technology
Brief Introduction:
Currently most of the high quality TV drama production has stepped into high definition producing period. The development of digital cinema, especially the 3D cinema, has quickened its pace. A growing number of films adopted digital shooting technology.
Therefore, how to develop the digital cinematography, how to improve the picture quality and provide the audience an immersed sense by the 3D film and TV program production have been the keys.
Sony has always been committed to the development and promotion of TV & Film production. The new generation digital cinematography camera F35 has been introduced to the market. In this BIRTV, to meet the increased demands of TV and film production, Sony will also show HDCAM SR camcorder SRW-9000 with superior picture quality, the 3D screening by single 4K projector, 3D production system and etc,.
Presenter: Wang Yaming
Mr. Wang has started his career in broadcasting and TV industry since 1980 and has worked for a number of domestic and foreign companies, responsible for technical maintenance, training, pre-sale and after-sale service of broadcasting and TV equipment. He joined Sony in 1998 and inducted Technical Director from 2002, responsible for promotion of Sony high-definition television, digital cinema products and systems.
HDAVS
Topic: E2HD HD Production Process
Brief Introduction:
DataCamE2HD series equipment, invented by HDAVS Co., Ltd, covers the whole procedure of TV program production as shooting, recording, editing, broadcasting, saving, managing and exchanging procedures. DataCamE2HD series equipment is adaptable for HD program production. It applies advanced storage medium “E
HDAVS’s specialized HD program production techniques achieved the efficiency, reliability, and stability in HD programming.
Presenter: Han Chun
Han Chun, Deputy Director of HDAVS, has been in charge of research and development of network system invention department. Through out the years in broadcasting and TV industry, he successfully accomplished many projects of TV media systems, storage system and exchange platform in many provinces and cities. With rich experience and intelligence, he is specializing in network-based systems, multi-level storage systems and media management platform, mainly in network-based integrated application development and promotion of HDAVS DataCam E2. He has led the team fulfilled the designing and developing DataCam E2 network production for CCTV production centre.
Mr. Han will introduce specialized HD program production technology of HDAVS for each sectors of HD programming, which base on the features of “E
Panasonic Corporation of
Topic:
Theme: Panasonic P2HD Technology in HD Production
Brief Introduction:
It is the fourth year since Panasonic’s promotion of H.264 compression technology. From the AVC-I to AVCHD, H.264 compression technology used in all Panasonic products.
According to HD production demand, the presentation will analyze the features of the AVC-I application in HD production and state latest trends of Panasonic products in the HD development also introduce the application of P2HD in HD production and look forward to the future of 3D and
Presenter: Sun Fengming
Mr. Sun Fengming engaged in the measurement of TV and setting TV standards at
Mr. Sun joined Panasonic as Technical Director in 1999, responsible for promotion of new technology and products. He participated in "CCTV Financial Channel Programming System Project ", which operated by CCTV, Panasonic and Dayang Gruop, and won the top prize of SARFT 2006 scientific and technological innovation.
Quantel
Quantel Overview:
As the best-brand multinational company in post-production industry, Quantel committed to integration of TV producing and broadcasting, the solution for the unity network and HD TV and digital film post-production products invention. Quantel has awarded 215 patents and 9 Emmy Award, recognized as the leader of high-end post-production products suppliers in the world. The digital 3D stereoscopic solution, launched by Quantel, achieved a high evaluation in the industry.
In order to comply with the trend of network development, Quantel spend 8 years and 200 million Euros into a new generation of Q series product；at the same time, Quantel made a considerable progress in 4K/6K processing in field of digital intermediate film application. The production of Quantel has been widely applied to thousands of films around the world. HK Centro,
Additionally, Quantel is the world’s most important broadcasting and TV network R&D enterprise. Quantel occupy nearly 40% market share around the world in this market. Quantel network, featured “HD integrated production & broadcast system”, has been applied by 2400 large-scale customers, especially in the network production and broadcast in the past several Olympics Games, World Cup and other major international sports competitions. Well-known BBC, NBC, ESPN, TV2, SKY NEWS and other customers have been used Quantel networks for more than ten years.
Quantel 3D Stereoscopic technology
Quantel 3D stereoscopic technology has gain earnest attention from film industry since launched at IBC in 2007. Films produced by LA 3ality and FOTOKEM with this technology were in favor among audience. 2008 NAB, Quantel launched 3D capture and 3D record in a single video solution with Sony. 2008 IBC, Quantel applied 3D stereoscopic technology on sQ network, combined with 3ality trestle stepladder etc products, created a full set of 3D stereoscopic system of broadcast network solution for TV station. This solution meets the demand of live or recording broadcasting HD stereoscopic program. This technology breakthrough allows 3D stereoscopic television broadcasting to come true in the further.
Quantel has been leading the application of 3D stereoscopic technology. Whether it is high-end film production market, HD post-production market, or HD 3D television broadcasting market, Quantel has launched a full set of 3D solutions. The system is fully compatible. The transition from standard definition to HD, further to stereoscopic definition could be done smoothly through updating software. That guarantees the customer’s investment and technical reserves for the further and makes new technologies promotion come true.
Presenter: Johnsen Yue
Mr. Johnsen Yue, General Manager of Quantel
Newauto (
Topic: The Application and Development of Digital TV Branding
Brief Introduction: There is an increase on application of Digital TV Branding technology in TV program producing and broadcasting. That drives a growing demand on technology. Aimed at graphic and video branding technology demands and trends, we will exchange and analyze related in formations in the following three parts.
- Defining the position of digital TV branding technology, it is an important measure to upgrade program rating and establish brand image.
- Technology feature of digital branding, differences from previous program production and the current existing problem.
- Introducing how to do technology support for digital branding in strategy, production, service and other aspects.
Presenter: Ren Leshi
Mr.Ren graduated from the National University of Defense Technology and majored in Information display and recognition. Now he is occupied the position of Senior Vice President in Newauto (
Resume:
1985 – 1993
No.23 Institute of 2nd Academy (
Engineer
1993 – 2008
Beijing Newauto Group
Deputy General Manager
Newauto Silicon Valley Video Co., Ltd.
2008 – Now
Newauto (
Senior Vice President.
Mr. Ren has been engaged in technical research and management for many years and he is an expert in video image, graphics and other technical aspects.
IBM
Topic: New Generation Storage (high-density TL) for the Media Industry
Brief Introduction:
IBM is the biggest Information Technology solution provider in the world. Previously, IBM has been well known to the Media and Entertainment (M&E) Industry as the major Servers and services provider. With the introduction of LTO (Linear Tape Open), an Open Standard Digital Tape Technology, IBM is also well known to the M&E Industry as the Data Storage solution provider.
Nowadays, with the high demand of High Definition Video Images, the M&E Industry is under tremendous pressure to store the multi-folds of digital video data. As the major Data Storage solution provider to the M&E Industry, IBM LTO Tape Libraries has been enhanced along to the growing needs of our customer. The continuous enhancement of capacity and performance growth of LTO technology is inline with the demand of data storage needs for the M&E Industry both in
In this subject session, I would like to share with the
Francis T H Wong (王得雄)
Certified IT Specialist
Storage Technical Leader, Systems & Technology Group, Greater
Francis was appointed to his present position in January 2008. In this position, Francis is responsible for providing storage consultancy across all the
Francis has over 20 years IT experience in various position from support to sales for both
In 1995, Francis joined Storage Technology,
In Dec 1996, Francis joined the IBM Storage Systems Group (SSG) in HK, who has been holding various storage sales and technical position to provide storage solution on both S/390 and open systems to major IBM customers in HK. With his in-depth storage expertise, Francis was also involved on complex storage solution to major customer in GCG on project base.
From 2003 to 2007, Francis was appointed as the Storage Solution Architect in Asia Pacific region, who had the responsibilities, includes providing storage solutioning, regional campaign, technical support and training to major customers, IBMers and Business Partners.
Francis is a frequent speaker at storage events around the Asia Pacific countries and is a Certified Storage Specialist in multiple disciplines.
Francis received his Bachelor Computer Engineering from
Huashu Group
Topics: Multi-business Development Drives the Evolution from Digital Television to NGB
Advancement of technology, as well as the digital convergence trends of network and multi-terminal, requires broadcasting and TV industry developing multi-service and leap-forward business.
Multi-network integration creates opportunities for multi-service business. Huashu Group develops creative system, technology, business, models, management and service and adopts integration business systems and multifunctional terminal. Based on the combination of digital TV network, the internet and mobile network, Huashu Group provides a variety of media services, such as text, pictures, hypertext, audio, video and monitor; creates full featured new media forms to achieve more entertainment and information multi-business services.
Multi-network integration business requires large scale operation and personalized services. The cooperation of the industry will enable the parties to share resource and benefits, and create space for further development.
Presenter: Qiao Xiaoyan
Ms. Qiao Xiaoyan, Vice President of China Shilian Co., Ltd of Huashu Group, has charge of NGB-based multi-service product operation and development of the national joint operations.
Ms. Qiao achieved Bachelor degree from
Ms. Qiao has worked as marketing professional in large-scale communications systems equipment and terminal equipment enterprise before she joined Huashu Group.
